Objective: To create emails for campaigns, machine highlights, external newsletters, or department emails such as parts or services.
I meet with the marketing team and internal stakeholders to review the objective for each email. Next, I start mocking the email design using Photoshop and Dreamweaver. After final approvals, I get the email set up in Pardot so it’s ready to send.
For these emails there is one extra step, they all have a call to action that takes the reader to our website. I also create the website landing pages.
Dreamweaver, Photoshop, Illustrator, Pardot, Salesforce