Social Media Campaigns
Objective: To create a series of images for social media campaigns to be used throughout the campaign. These designs were used as templates switching out products, specs and imagery based on the social media persons weekly calendar.
Worked with the marketing team to concept out each campaign.
For both campaigns I designed a series of unified images to be used throughout the course of each campaign. These were created in a way so our social media person could easily switch out imagery and text as needed.
All images in these campaigns were created in three sizes: Facebook, LinkedIn, and Instagram.
While some images will be single image posts there are also collages. For Facebook the collage is a stacked image while for LinkedIn and Instagram these are designed as carousel posts.
Tools Used
Indesign, Photoshop, Illustrator
